我想，在公关行业，我不是唯一一个想知道为什么我没有想到彼得·尚克曼（Peter Shankman）的“帮助记者”服务的人。 I applaud…
口碑并不等于廉价的曝光
最近，我接到了一位长期同事的电话，他现在为一家大型国际品牌做市场营销。 He had heard we were doing a lot of work in the…
Facebook扼杀了高中同学聚会
We’ve been guiding a number of clients on setting up Facebook profiles. For example, we’re promoting a book that chronicles the journey of a home-birth midwife. We’re helping the author set up…
提拔你的英雄的特权
Public relations, like every job in the world, has its plusses (creative, people-oriented) and minuses (media list maintenance, anyone??), but on the whole it’s a pretty terrific career, if you…
如何成为自己的公关代理
Yesterday, I had the pleasure of addressing a room full of female entrepreneurs as a speaker on the Ladies Who Launch “如何成为自己的公关代理” panel at the Maplewood Women’s…