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Instagram’s spambot purge and new filters: This Week in Social Media

千禧一代对社交媒体的思考

我们在这里帮助你掌握不断变化的社交媒体世界的脉搏。 不要错过你最喜欢的社交媒体平台上的最新变化、更新和事件。 

Instagram清理垃圾账户。 Almost immediately after Instagram 宣布月活跃用户突破3亿, the photo- and 视频-sharing app also warned users that a purge was coming. The purge came as Instagram继续清除垃圾账户. 谁是最大的输家? Instagram本身。 Instagram失去了29.4%的粉丝,即18,880,211名粉丝。 

让开,FOMO。 FOBO来了。 According to a 来自Crowd DNA的新研究, 70 percent of people aged 13 through 24 said they have to be connected to the web, no matter where they are. 希望接触到这些联网消费者的品牌将需要定制内容,使其更具相关性,并确保网站和帖子针对移动用户进行了优化。

新的Instagram滤镜。 Instagram released an update to the app, 介绍五种新的过滤器: Slumber, Crema, Ludwig, Aden and Perpetua. 此外,它还推出了一项新功能,允许用户在发布照片时添加、隐藏和重新排列视图中的滤镜。instagram filter

衡量百强品牌。 According to a 简单测量调查, the top 100 global companies average 10 posts per week and 65 percent of the top 品牌s post an average of five times per week or more. 该研究还表示,照片占所有品牌帖子的62%,占总参与度的77%。 每条帖子参与度最高的品牌是餐厅。 此外,最成功的品牌保持简短,品牌状态在75到175个字符之间,只有7%的更新包含300个字符以上。

对新的更新有什么问题吗? 我们很乐意听到你的消息! Leave a comment below or reach out on 推特, @carolaskyn or 澳门新葡京线上平台.

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