Yesterday at 纽约社交媒体周 I had the chance to hear a “fireside chat” with Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International. If that corporate name doesn’t ring a bell, think Sour Patch Kids, Teddy Grahams and Oreos. He and a couple of his team members were talking about igniting “intrapreneurship” at their gigantic consumer package goods company (CPG). If you don’t know Bough, read this 快速公司 文章 that details his legend in 社交媒体 circles.

In 2012, Mondelez launched 移动期货, a program that “encourages intrapreneurship 通过 driving a culture of innovation and embracing the start-up spirit internally”. 简而言之，品牌经理有机会在自己选择的一家科技初创公司呆上一周。 They blend their CPG marketing expertise with the big-picture, fast-moving mindset of their entrepreneur partners to fully develop a new idea inside of 90 days. 在此背景下，亿滋通常需要大约两年的时间才能将新产品推向市场。 然后，团队向风险投资家推销这个想法。

为什么一家饼干和糖果制造商要涉足初创企业的业务？ Bough believes it’s the secret to talent recruitment.

“The top 10 percent of MBAs go to tech companies and start-ups. cpg如何吸引人才？” asked Bough.  “Over the next five years, there will be an attack on talent that we’ve never seen before. We’re building skill sets to take our organization into the next generation. We have to make our workplace as exciting as a start-up.”

那么我们能从中学到什么呢？ Bough shared three steps to successfully selling your next entrepreneurial idea.

1) 弄清楚你的想法能够实现的程度。 Sometimes that might mean starting smaller to build your credibility. 了解组织的实际情况，但尽量不要受其限制。

2) 建立一个自愿的联盟。 When it comes to big change, don’t try to go it alone. Identify the right supporters and make sure they’re on board before you make your pitch.

3) Share your success. Promote your milestones to anyone in the organization who will listen. 鲍夫说他会把他的想法打印出来，然后把它们放在办公室的各处。 Even on the chair in the janitor’s closet.

你有没有想过如何将创业思维带入你的组织？