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medinfluencers的崛起:内容创造者和医学学习的未来

在RoseComm,我们已经为医疗保健和教育领域的客户提供了20多年的支持。 So when the 医学学习研究所 (MLI) conceived a new social-first approach to continuing education (CE) for providers, we were excited to help bring it to life. 

MLI的reelCE™是一种新的短视频概念,使用60-90秒的微课程,使临床教育更容易消化,更吸引人。 它的第一个系列名为“解开严重哮喘的秘密:从途径到精确”,包括15个由备受尊敬的临床教育工作者制作的小视频。 主题范围从哮喘病理生理学到现实世界的案例应用。

该格式旨在满足忙碌的医疗保健提供者:在社交媒体上。 提供者可以在抖音、Instagram、领英、X和YouTube上观看内容,然后在MLI的学习平台上回答问题,以获得CE学分。 随着这一举措的引入,MLI打破了CE的模式,使获得继续教育学分的过程更加简化和方便。

我们的工作包括识别和审查有影响力的人,为内容创作和参与期望提供战略指导,并支持该计划在行业会议上发布。

以下是为reelCE™系列创建的一些视频示例:

为什么改变?

当然,更大的目标是对病人护理产生积极影响。 严重哮喘是一种经常被误解或误诊的疾病。

The campaign’s content chair, Dr. Tonia Farmer (@drnosebest), said in our 新闻稿, “Reinventing how CE content is created and consumed gives us an opportunity to maximize our impact with providers and, ultimately, improve patient outcomes.”

我们很自豪能够支持MLI为医学教育带来创新。 你是如何利用内容创作者来接触你的受众的?

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