When I started RoseComm (then called “Rose Communications”) 20 years ago, people would ask me, “How’s it going running your own public relations firm?” For the first few years, I’d…
选举后世界的思想领导力
今天是选举日的一个星期。 While it’s interesting to look back and try to understand what happened and why, our main focus must be on the road ahead…
网络钓鱼：导致声誉受损的骗局
When a company’s employee falls victim to a phishing scam, it can create serious reputational damage. Once a scammer has access to your internal systems, they can pose as an…
这个媒体机会合法吗？
Did you or a colleague receive a call or a voicemail from a production or research assistant saying that your company would be a good fit for an episode on…
PESO模式仍然适用吗？
还记得那些你走进书店甚至超市就能浏览上百本杂志的日子吗？ I have a distinct memory of being in…
选择小型公关公司的10个理由
May is Small Business Month, a time to recognize the vital role small businesses play in our nation’s economy. When it comes to choosing a PR firm, there are plenty…