When a company’s employee falls victim to a phishing scam, it can create serious reputational damage. 一旦骗子进入了你的内部系统，他们就可以冒充你的员工，对你的品牌造成严重破坏。 Even when you explain that it was not a member of your team making them a 工作, requesting a password, sending a virus-laden attachment, etc., the victim may feel like your company didn’t do enough to prevent it. We’ve helped several clients navigate these situations with internal and external 沟通s strategies. Think it can’t happen to you? 你可能会感到惊讶。

这是一个惊险的警世故事

Because of their connection to reputation management, I’m always learning about new scams. Even though I’m generally on high alert, I almost handed over a password to someone I thought was emailing me from Meta Business. 他们在Facebook上举报了一个侵犯版权的付费帖子。 It included an image I wasn’t convinced the client had permission to use, so it struck a nerve. 这也是一个非常繁忙的会议，我放松了警惕，因为担心我们可能会失去访问帐户的权限。 Fortunately for me, I couldn’t remember the password! That forced me to pause, talk it over with a colleague and realize the sender’s address was bogus. 唷。

媒体买家要小心

Over the last month or so, I’ve seen two attempted scams come through our website contact form that I’d not seen before. 一个消费品品牌的营销代表正在寻找一家公司来开发付费媒体策略并购买广告。 他们只提供足够的背景信息，让你认为它可能是合法的。 In fact, I’ve gotten much less from good prospects via our contact form!

对于第一个（粘贴在下面），我的同事持怀疑态度，但我有点好奇。 I simply reached out to let her know we weren’t a good fit. 她回复了详细的背景信息，这只证实了这个人不是她所说的那个人。 Of course, there was a PDF attachment I didn’t download and links I didn’t click on.

快进到本周，我收到了第二个关于媒体购买提案的询问。 A Pulitzer Prize-winning journalist I know once told me, “When you’ve heard something three times, it’s newsworthy.” 我决定不等第三次才发出警告。

如果这篇文章能帮助一家公司暂停足够长的时间，以避免成为网络钓鱼骗局的受害者和遭受声誉损害，那就值得了。 你在公司看到了哪些骗局？ 在评论中分享吧，这样我们就可以互相照顾了。