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新新闻产业

没完没了的报纸倒闭事件让我感到很沮丧。

落基山新闻 两周前出版了最后一期。 Both the 旧金山纪事报 and 西雅图邮讯报》 may close. Earlier this winter the four parent companies of 芝加哥论坛报, 洛杉矶时报, 明尼阿波利斯明星论坛报, 澳门新葡京问询报, 澳门新葡京每日新闻 and 纽黑文登记册 said they’d be filing for bankruptcy.

我对新技术有着根深蒂固的习惯(社交媒体几乎是我们创建的每一个活动的一部分,我痴迷于facebook,我的iPhone成了一个附属品),我必须承认:我是一个每天看四份报纸的女孩。 我喜欢阅读报纸的亲身体验——看到信息被罗列出来,分类分类。 显然,这种倾向可能很快就会变成怀旧。

I’m an optimist though, and the reality is I’m much more concerned about the news itself than the paper it’s printed on, so Larry Kramer’s article in 每日野兽 intrigued me.

克莱默认为,如果新闻生产者愿意倾听客户的声音,并满足他们的需求,那么新闻行业——而不是报纸行业——是可行的。

“你猜怎么着,他们想要新闻”——无论是通过“电视、报纸、黑莓、手机、杂志还是网络”。

克莱默看到了一个机会之窗:“消费者正在学习获取新闻的所有新方式,他们仍在寻找最适合自己的方式。 我们这些新闻行业的人还有时间与他们合作,同时找出答案。”

This squares with what our clients at Context-Based Research Group found when they conducted an 人类学研究 of people’s news consumption habits on behalf of the Consumers are struggling with news fatigue. 有趣的是,研究还显示,他们渴望有深度的故事。

有趣的是,克莱默的文章最终支持了一种类似于有线服务的模式——将新闻采集者与新闻媒体分离——这吸引了我,因为它采用了一种以行动为导向的语气,并建议在为时已晚之前可以做些什么。 他呼吁报纸不要再做西西弗斯式的工作,把他们拒绝购买的东西卖给他们,这听起来是正确的,即使对我这个报纸爱好者来说也是如此。

不管新模式到底是什么,很明显,找到一个新的化身并积极实施它对我们所有人——新闻消费者、生产者和传播者都是必不可少的。

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