昨天,共和党总统候选人唐纳德·特朗普接受了新闻媒体的采访。 几个月来,记者们一直在就他声称为退伍军人筹集600万美元的筹款活动向他提出质疑。 The main question was simple, but 通过 most accounts, one that Trump seemed to dodge: “谁拿到了钱?”
如果你想获得做好事的荣誉——比如新闻报道——你应该期待媒体报道哪个组织得到了这笔钱,作为他们故事的一部分。
Yesterday, about four months after the fundraiser, Trump called a 新闻发布会上 to clear the air on to whom the money was donated. 他在40分钟的大部分时间里都在批评新闻媒体,并侮辱个别媒体成员。 像肮脏、不诚实和“我所见过的最糟糕的人之一”这样的词语不时出现在他的讲话中。
也许特朗普最发人深省的评论是:
“不是说‘非常感谢你,特朗普先生’或‘特朗普做得很好’,而是每个人都在说‘谁赢了,谁赢了,谁赢了’,你让我看起来很糟糕。” 我从来没有因为做得这么好而受到如此糟糕的宣传。”
This latest twist seems ironic for a person who allegedly 伪造 being his own publicist several times in the 90s in an attempt to secure favorable media coverage. It seems the presidential campaign trail may be a bit too high profile for “John Miller” or “John Barron” to continue the charade. 因此,当你无法再操纵媒体时,全面攻击可能是你唯一的手段。
If I’ve learned one thing about the media in 20+ years in public relations (plus a degree in 新闻), it’s that you cannot control a news story. I’m not naive; I know there’s no such thing as perfect objectivity. And I also believe that journalists are human — like the rest of us — and can and do make mistakes.
But I find yesterday’s 新闻发布会上 particularly troubling because it suggests that a Trump who becomes president will continue to attack the press in order to manipulate the narrative. 这听起来不像是一个将新闻自由作为建国原则之一的美国,而更像是国家控制媒体并监禁(甚至杀害)提出尖锐问题的记者的国家。
这真的是我们让美国再次伟大的方式吗?